A new advertising campaign launched by Invest Bristol & Bath (IBB) at Heathrow Airport, one of the world’s busiest airports, is throwing a spotlight on the region’s world-class capabilities in virtual reality.
IBB has today unveiled the animated version of the advert – which can be seen here – as the campaign goes live this week.
It features symbols of the region’s economic strengths, including robotics and aerospace, projected onto a virtual reality headset to highlight Bristol & Bath’s place at the forefront of innovation and creativity.
The advert, which is part of a £500,000 campaign, will be displayed at all terminals for the next six weeks.
It also promotes VR World Congress – Europe’s biggest virtual reality conference – which takes place in Bristol on April 12, 2016.
Matthew Cross, head of inward investment at Invest Bristol & Bath, said: “The airport has around 22 million business travellers pass through its doors each year. Heathrow is an ideal platform for us to showcase the region’s flourishing economic strengths, where a multitude of different industries are interconnected through our thriving digital technology sector.
“With virtual reality increasingly being one of the hottest trends to follow in the digital industry, Bristol & Bath has a fantastic opportunity to capitalise on this. As home of VR World Congress, Bristol & Bath is fast becoming Europe’s HQ for virtual reality and this event will attract some of the world’s leading companies and industry leaders from the virtual reality world.”
Only last month, Bristol & Bath’s digital tech cluster was recognised as the most productive in the UK, beating London to the top spot, in the Tech Nation 2016 report – the UK’s most comprehensive analysis of the UK’s digital economy.
Since the formation of Invest Bristol & Bath in 2013, the organisation has secured 2,500 jobs within the region. It has been instrumental in attracting technology companies to the region, such as JUST EAT, Somo, Huawei and Cray.
The advertising campaign is part of Heathrow’s latest bid to drive growth in the UK’s great cities and regions.