Leading luxury motorhome dealership Erwin Hymer Centre Travelworld has raced ahead by sponsoring the PBM Racing British superbike team.

The UK’s largest and most experienced dealership for Erwin Hymer Group motorhomes, based in Stafford, is supporting PBM Racing for the 2024 Bennetts British Superbike Championship season, including a logo positioning on the bike and transporter of star rider Glenn Irwin.

The family-run motorhome specialist is supporting Irwin in his effort to go one better on last season, when he just missed out on the title last October by the narrowest of margins.

Having already made a promising start to this season, PBM Racing Team was launched by Jordan and Frank Bird to build upon the legacy of their late father’s team, Paul Bird Motorsport.

Erwin Hymer Centre Travelworld, which has its sales centre in Cresswell Park, Valley Drive,is supporting PBM Racing on the back of a link going back several decades. Managing Director Ross Edwards has had a relationship with the PBM team going back 25 years when he first sponsored Paul Bird Motorsport through an earlier version of Erwin Hymer Centre Travelworld, then a dealer of American motorhome vehicles.

Ross said:

“As a motorhome dealership with the reputation for being the leader in our field, we are pleased to sponsor PBM Racing as they look to build on their own successful track record by going all the way in the 2024 Bennetts British Superbike Championship.

“As well as seeing our logo among their sponsors on race days, we are loaning the team a vehicle for each of the events and spending time with them to see close up the successful operation they put in place to set new standards every time they hit the track. We wish them the very best for this season and will be with them throughout as Glenn Irwin hopes to go the distance.”

PBM Racing continues the story which Paul Bird started nearly 30 years ago, with his team proving the most successful in British Superbike Championship history by winning nine titles and securing success in various competitions and championships all over the world.

Jordan Bird said:

“We are delighted to have the support of Erwin Hymer Centre Travelworld for the current season. As a family organisation, like Erwin Hymer Centre Travelworld, we have similar values around quality and success so it is great to be able to build upon our heritage with this partnership.”

Now the UK’s largest and most experienced dealership for Erwin Hymer Group motorhomes, Erwin Hymer Centre Travelworld offers top brands including Carado, Dethleffs, Laika, Niesmann+Bischoff and HYMER. With more than 40 years of heritage Erwin Hymer Centre Travelworld offers unrivalled expertise on luxury motorhomes from its environmentally-friendly, purpose-built sales centre.

As well as its showroom selling new and used vehicles, the business offers a service centre and MOT testing facility to meet customer aftersales requirements. Travelworld became an Erwin Hymer Group trading partner in 2013 and announced exclusivity with the group’s brands two years later.

The dealership exclusively sells premium German vehicles from the group’s leading manufacturers, Carado, Dethleffs, HYMER and Niesmann+Bischoff ever since, along with the Italian Laika brand.