A landmark new Aston Martin showroom will open in the West Midlands later this year – the closest in the world to the iconic marque’s manufacturing facility in Gaydon, Warwickshire.
The £10 million project is well underway at the new Aston Martin Birmingham dealership, to be operated by the ultra-luxury marque’s dealer partner in the region, Grange, part of the Cambria Automobiles group.
Aston Martin Birmingham will relocate from its current showroom on Kenilworth Road in Hampton in Arden to the bigger, state-of-the-art premises at The Green in Shirley, near Solihull, in September, creating 30 jobs.
The stylish new building will cover a footprint of 1,329 square metres and a total of 1,720 square metres split across two floors and a rooftop area. Building on successful flagship openings in New York City and Tokyo, it will be one of the first Aston Martin dealerships in the UK to embrace the firm’s new corporate identity and ultra-luxury customer experience strategy, offering the very highest levels of personalisation and the opportunity for clients to utilise the latest technology to digitally configure their own intimately personal Aston Martin on a lifesize LED screen.
The opening of the new Birmingham showroom comes as Aston Martin completes one of the strongest product portfolios in the ultra-luxury and high-performance automotive segments.
The launch of the new Vantage this year, along with the upgraded DBX707, builds on the successful release of the DB12 in 2023, and will be joined by the unveiling of Aston Martin’s latest next-generation sports car later in 2024, completing its class-leading front-engine portfolio.
Dean Spragg, Head of Business at Aston Martin Birmingham, said:
“This is an incredibly exciting project which will provide an enhanced, tailored experience for our Aston Martin customers and become a key gateway into one the most prestigious collections of luxury car showrooms outside of the capital.
“This state-of-the-art showroom will have the distinction of being the closest dealership in the world to Aston Martin’s headquarters and sports car manufacturing facility at Gaydon. We are delighted that Aston Martin Birmingham will be the very first in the UK to embrace the brand’s new corporate identity, with Aston Martin design ethos at the heart of the building, from the elements of art gallery and boutique which characterise the interior, to the striking glazed facades which allow unobstructed views into the showroom from outside.
“This is a hugely significant development for the West Midlands economy, representing a vote of confidence in the region.”
Oliver Turner, Regional President of Aston Martin in the UK and South Africa, added:
“We are delighted at the plans for Aston Martin Birmingham, which fully align to our vision of providing the most sophisticated, luxury customer experience in the automotive sector.
“The significant investment by Grange represents the huge growth potential for Aston Martin in the region, as we continue a thrilling phase of new model introductions in the coming months. We look forward to working with our partners Grange to create something unique on our doorstep in Birmingham.”
For more information about Grange, visit www.grange.co.uk.
For more information about Aston Martin, visit www.astonmartin.com/en-gb.
About Grange Motors
Grange Motors is a successful new and used luxury car dealership group based in the UK, representing some of the most prestigious motoring marques at multiple locations across the country.
The Grange brand was formed by Fred Chambers in 1956, in Brentwood, Essex. The business expanded to represent a number of manufacturers and was later taken over by his two sons, Colin and Graham Chambers, who continued the expansion.
Since 2007, Grange has been part of Cambria Automobiles Ltd. Today the group operates dealerships for luxury car brands Aston Martin, Bentley, Jaguar, Lamborghini, Land Rover, McLaren and Rolls-Royce, as well as the motorcycle brand Triumph and off-road marque INEOS Grenadier.
With 65 years of proud motoring heritage, we are committed to delivering an exceptional level of service excellence and providing a world-class experience to all our visiting guests.