Triumph Motorcycles, in partnership with Sutton Motorcycles, have announced the opening of their new dealership in Bromsgrove – Triumph Birmingham West.

Established in 1980, Sutton Motorcycles are a family run business who have serviced the biking community of Birmingham for over 40 years. 

Richard and Matthew Worley began working with Triumph in 2019 and have become successful through their focus on delivering exceptional service to customers looking for a new bike and honouring existing owners with their service and parts requirements. 

Officially becoming an authorised Triumph dealer in November this year, Triumph Birmingham West’s showroom already holds a selection of the latest models and limited-edition releases from Triumph's extensive and diverse line-up of motorcycles from the Tiger Sport 660 through to the brand-new Speed Twin 1200 RS, catering to riders of all levels.

The showroom on the Birmingham Road, Bromsgrove is in development and is expected to be ready by Spring 2025. The dealership has also recently bolstered their already top-class team with a complement of local Triumph experts in the sales, aftersales, and service departments. 

Devron Boulton, Triumph UK General Manager, said, 

“We are proud to be working with Sutton Motorcycles on the opening of our new location in Birmingham West. Sutton’s Motorcycles have been an important part of Triumph in the Midlands, which is why we are confident in their dealership to maintain the outstanding customer service and quality that we provide.”

Matthew Worley, Director of Sutton Motorcycles, said, 

"Since introducing Triumph into our business in 2019 at our Tamworth site, we’ve enjoyed incredible success. We are beyond excited to take on Triumph at our Bromsgrove site, and we look forward to serving customers in the Birmingham and Black Country areas for many years to come.”

Triumph Birmingham West is located at 492 Birmingham Road, Marlbrook, Bromsgrove B61 0HS. 

The full list of Triumph’s UK dealerships can be found here.