Manchester-based brand communications agency, Scoop, has been appointed by Shuffle, a brand-new hospitality investment platform and consumer rewards app set to launch in Manchester in September.

Shuffle aims to redefine the investment model for hospitality owners by providing upfront investment to some of Manchester’s most successful hospitality venues, unlocking opportunities for commercial growth including new site openings, kitchen refurbishments, and updated interiors.

The start-up is also launching a consumer-facing app that rewards users for eating and drinking in Shuffle-partnered venues through a unique concept of randomised rewards. Users are guaranteed a random cashback amount ranging from a minimum of 5% up to a full 100% of their bill.

As experts in B2C & B2B strategic communications for hospitality businesses in the North West, Scoop will deliver the full launch campaign for Shuffle, including media relations, marketing, and brand strategy support for Shuffle, aiming to make it the most downloaded consumer hospitality rewards app and go to investor into the sector in Manchester.

Pippa Nixon, Managing Director of Scoop, commented:

“As a growing Manchester-based agency, we’re super excited to use our expertise to support another start-up, and its mission to champion the hospitality industry in the North West is something we’re seriously passionate about. It’s always exciting to be involved from the beginning, and help build a brand with purpose using our full and growing range of services.”

Ollie Purdue, Co-Founder and CEO of Shuffle, added:

“Scoop are experts in Manchester’s hospitality network and have supported us with initial introductions and building a full brand strategy through to the implementation of marketing, social & PR campaigns in line with our objectives. We look forward to continuing to work with the team to launch Shuffle with impact and see the benefits for Manchester’s hospitality owners and its customers.”

Now in its fourth year, Scoop delivers brand communications to some of the most ambitious brands around the UK across sectors including F&B, hospitality, leisure, property, and events.

Recent work has seen Scoop launch the 27th Rudy’s Neapolitan Pizza restaurant in the UK. Its leisure and hospitality roster also includes Big Fang Collective, NQ64, Albert’s Schloss, Northern Restaurant & Bar, 200 Degrees, and Popeyes® UK.

To find out more about Scoop, please visit: www.scoopagency.co.uk.