West Midlands domestic lift manufacturer Stiltz Lifts has announced a new and exclusive distribution partnership with The Liftstar Group in Germany.
The Liftstar Group, owner of the Lifta brand and other prestigious home mobility brands, will become sole supplier of the unique range of home lifts in the DACH region of Germany, Austria and Switzerland.
The distribution agreement will see Stiltz home lifts rebranded as The Lifton Home Lift across these markets, retaining all the same innovative features as the UK models.
Stiltz Lifts Chairman, Mike Lord said: “The Liftstar Group owns some of the most respected stairlift and mobility names in Germany. We are delighted to be able to position our Lifton Home Lift alongside brands such as Lifta.
“Both Stiltz Lifts and The Liftstar Group expect the Lifton Home Lift to be a huge success in Germany and we are very much looking forward to working together to define the future of the home mobility market.”
The Liftstar Group Managing Director, Hartmut Bulling, said: “Liftstar believes in delivering practical, inspirational and unique products of the highest quality that help and support people in their day-to-day lives.
“Stiltz Lifts have come up with a simple, innovative and compact home lift that does just that. We are proud to offer the Lifton Home Lift – made by Stiltz – to our customers across Germany, Austria and Switzerland.”
Cologne based Liftstar Group - owners of the Lifta brand - was founded in 1977. Lifta is a household name in Germany where it is listed as a “Brand of the Century”.
Stiltz launched its ground-breaking home lifts range in the UK five years ago and since then the company has grown significantly. It has added new products and innovations, quadrupled its turnover, moved to a new, state-of-the art facility in the Pensnett Trading Estate in Kingswinford earlier this year, taken on 4000m2 of new factory space in China and opened a sales office in Leeds.