Birmingham-based engineering business adi Group is continuing to expand its multi-skilled workforce with a new senior appointment.
As the new head of communications at adi Group, Karina Kapina will be responsible for creating and delivering a compelling narrative that showcases the firm’s engineering excellence.
As well as delivering highly effective solutions with its pioneering turnkey approach, the business is an industry leader in the field of pre-apprenticeships and apprenticeships, committing to providing highly effective avenues into an engineering career for young people.
And, with a first-class responsible business strategy that sees the firm regularly organise charity, volunteering and fundraising events and initiatives, the business is making great strides in building a better future for its local community.
Commenting on the exciting aims and objectives of the role, Karina said:
"I’m thrilled to help adi Group continue to grow, connect with the right people and strengthen our reputation.
“By driving impactful and strategic campaigns, working with colleagues from across all our divisions, I’ll aim to spotlight the fantastic work the firm is doing and further enhance its presence across the right channels.”
With experience stemming from various communications roles within leading organisations, Karina brings expertise in strategic communications, marketing and social media. With an MSc in Entrepreneurship and currently working towards an MSc in Artificial Intelligence, Karina provides a well-rounded perspective on effective communication with diverse audiences, business and new technologies.
In her role, Karina will amplify adi Group’s profile by crafting a comprehensive communications strategy that showcases its successes and industry leadership. This includes boosting its digital presence, increasing media engagement, and creating powerful content that resonates with its diverse audiences.
Sharing her excitement about joining the business, Karina commented:
“I am delighted to join adi Group, a company that epitomises engineering excellence.
“It’s an exciting time to join the Group – as someone who’s passionate about making a difference through strategic storytelling, I’m eager to share the incredible work adi Group is doing.
“From our pioneering sustainability initiatives, to our advanced engineering solutions, to our apprenticeship programmes, I look forward to highlighting our achievements and the positive impact we are making in the industry and our communities."
Group Strategic Account Director, James Sopwith, is thrilled to welcome Karina to the team. He added:
“We are particularly excited about the knowledge and passion Karina brings to the role.
“adi is truly making a positive impact on the world of engineering and beyond by investing in the upskilling of the next generation of engineers and the support of vital community-focused initiatives.
“We look forward to being able to rely on Karina’s skillset to effectively communicate our story and our value to clients, partners and prospective candidates.”
If you are interested in working with an award-winning multidisciplinary engineering business, please visit: https://www.adiltd.co.uk/careers