• Huboo appoints experienced venture-backed business leader Andrew Pinnington to succeed Bysh as CEO

• Bysh to remain outgoing CEO for three months to ensure smooth transition; continue as a Huboo board member.

• Huboo has become one of Europe's leading eCommerce fulfilment businesses, with more than 700 employees, operations in five countries and £50m in ARR

Leading eCommerce provider and British success story Huboo today announced that it has appointed Andrew Pinnington as its new CEO. Martin Bysh, who has run the company since 2017 will remain outgoing CEO for the next three months, and continue indefinitely as a member of the board.

In preparation for Pinnington entering the business, a new round of capital has been raised led by Mubadala Capital and supported by all current major investors.

Pinnington is an experienced business leader with a track record of successfully running complex public and private venture-backed businesses across the technology, retail, FMCG and consulting sectors.

After successful early-career stints at Bain & Co and Pepsico, Pinnington made his name at Carphone Warehouse, where he spent 12 years in charge of operations as the business scaled from a small private company through to a floatation and eventual joint venture with Best Buy. With a wealth of experience guiding companies through transitions, Pinnington has held several leadership positions in rapidly expanding venture-backed enterprises over the last ten years, including stints at MyTaxi, Bikeshak, Itch, and Beat.

Huboo co-founder Martin Bysh has decided to step down following a seven-year tenure as CEO. Under Bysh's leadership, Huboo has grown into one of Europe's leading eCommerce fulfilment businesses, with more than 700 employees, operations in five countries, and circa £50m in annual recurring revenues, generating 180% year-on-year growth in 2023.

From day one, Huboo mission has been to democratise fulfilment, creating a new, human-centric warehouse ‘hub' model supported by smart technology to fundamentally lower the cost of essential fulfilment services and help fledgling eCommerce brands grow.

At the same time, Bysh and co-founder Paul Dodd were determined to break from the industry's appalling track record on warehouse working conditions and job satisfaction. One of Huboo's biggest successes to date is its low warehouse staff turnover compared to the industry average of 37%.

Under Bysh's stewardship, the company has weathered a pandemic, the post-Covid market correction and a protracted cost of living crisis, achieving consistent year-on-year growth and supporting thousands of growing eCommerce brands along the way. Crucially, by helping smaller brands struggling to secure fulfilment services elsewhere, Huboo has been able to significantly expand the total addressable market for fulfilment, to the benefit of eCommerce businesses everywhere.

Having led the search for his replacement over the past eight months, Bysh will remain in situ as outgoing CEO for three months to ensure a smooth transition, and beyond this, he will continue his duties indefinitely as a Huboo board member. Paul Dodd will remain in position as Huboo's Chief Innovation Officer.

Martin Bysh, co-founder and outgoing CEO of Huboo, comments:

"I'm a tech entrepreneur who was seduced by a revolutionary operational opportunity, and it's been wonderful working with Paul and our team to seize the moment and realise our vision for Huboo. Most importantly, we've built Huboo in a way that has not only delivered massive growth, but has created better jobs for warehouse workers and established a dynamic, positive workplace culture – practically unheard of in fulfilment.

"It's been an honour to serve, but I've always known that I wasn't the person to take the company into its next growth phase. We've spent many months scouring the market for the ideal replacement, and in Andrew Pinnington, we've landed upon a brilliant leader with all of the right experience running complex global businesses. Passing the reins over to Andrew means I'll be able to focus more time on my family, my various board and advisory roles and hopefully a few new hobbies, safe in the knowledge that Huboo is in the very best hands."

Under Bysh's direction, Huboo has raised more than $150m to date and received multiple awards and accolades for its ongoing innovation and economic contribution, including Spectator's Economic Innovator of the Year for the South West, the Sifted 100, the Tech Nation Future Fifty, and EY's South West Entrepreneur of the Year, amongst many others.

Andrew Pinnington, incoming CEO of Huboo, comments:

"I've always been excited by businesses that look to tackle existing problems with a fresh perspective, and Huboo has a unique way of addressing eCommerce brands' fulfilment challenges by literally taking these problems off their hands.

"Martin and his team have done a superb job of building the business despite several years of volatile trading conditions, the company is well capitalised and is enjoying impressive growth in the UK and overseas. From the team's capabilities to the service proposition and global market reach, all the ingredients are here to build something truly special, and I'm delighted to be taking the helm at such an exciting moment in Huboo's journey."