A Birmingham start-up has been selected by West Midlands business success story, Gymshark, to develop its managers and ensure they live up to the company’s ‘Talent Without Limits’ ethos.

Enploy, which is based at Innovation Birmingham, has been appointed by Gymshark, a fitness apparel & accessories brand, manufacturer and online retailer, to embed its infectious and entrepreneurial culture.

Founded in Ben Francis’ parents’ garage in 2012, Gymshark is one of the fastest growing companies in the UK with customers in over 131 countries. The company turned to Enploy to help it enable and equip new managers, helping them to become the best versions of themselves they can be.

Enploy was challenged with creating a high-energy, fast-paced, programme to engage with Gymshark’s millennial future leaders. To achieve this Enploy designed the Gymshark Growth Mindset for Managers Programme.

Beth Armstrong, HR consultant at Gymshark, said:

“As Gymshark continues to grow, it becomes even more important that the staff understand the history of the company and the driving force that has made it a success – ‘Gymshark was built on big risks’. To help us achieve this we brought in Enploy, a company that not only provides people with entrepreneurial skills, but actually embodies the entrepreneurial approach.

“The way Enploy was able to tailor its courses to create a bespoke programme for the Gymshark team was fantastic. It was great to have short burst sessions alongside the e-learning, as the blended approach worked really well and hit how people learn. The feedback we received since the training has all been positive and we definitely are feeling the entrepreneurial spirit across our team.”

Jon Allen, managing director of Enploy, said:

“Our company is built on the belief that entrepreneurial skills and behaviours drive success, so it was fantastic opportunity to work with Gymshark, a company that epitomises this belief.

“We blended our online diagnostic and entrepreneurial mindset courses with interactive face to face workshops and turned our delivery style on its head to match that of Gymshark. The result was a bespoke high energy, agile, eight-week programme, aimed at expanding participants learning and enabling them to unlock their full potential.

“Throughout the programme we equipped participants with tips, tricks & techniques to help them to become the best leaders they can be. We focused on Enploy’s six crucial areas of a 21st century mindset: opportunity recognition, creative thinking, tolerance to risk, emotional intelligence, leadership and self-belief.”

Elfried Samba, head of digital community at Gymshark added:

“It’s all about going a little bit deeper in terms of coming up with problem solving solutions and you get a different perspective on things."

The Gymshark new business win is the latest success for Enploy, the sports fitness clothing brand is the latest business to bring Enploy onboard to develop entrepreneurial skills for its staff, following companies such Barclays and Birmingham City University.

For more information visit www.enploy.co.uk