Award-winning Manchester PR agency Sway PR has appointed Vicky Sales as Senior Account Executive, expanding the team in the Manchester office. 

Recognised in three leading industry awards over the last few years, this latest hire marks the start of the company’s growth plans in both its business and consumer departments, targeting three additional hires in the next 12 months.

With additional brands, charities, campaigners, and adventurers recently adding their names to the Sway PR portfolio, Vicky will work directly with Mia Hodgkinson, Head of Consumer PR, to continue to deliver industry leading media relations for brands that enhance our lives.

Vicky’s background is in journalism, charity communications, digital PR and SEO, and she brings a broad range of experience that will add further value to existing clients. 

Sway PR founder, Mark Hayward, said:

“We are at an exciting time as a business with ambitious growth plans over the next 12 months.

“Vicky will help support Sway with our ongoing plans to develop our consumer department and strengthen our offerings to clients across a range of sectors.

“Her arrival is a testament to our ambitious expansion plans and has come at a pivotal time for the agency as we remain on track with our growth plans over the next year. 

“Vicky has a rich experience in the media landscape, and her role will help us to enhance our services and deliver outstanding results for our clients.”

Vicky will work with clients across a range of sectors, from charity and sport to travel, and including Team Forces, Portfolio Sport, Precision Fuel & Hydration, Bipolar UK and the Mindfulness in Schools Project, amongst others. 

She will also support high profile clients like Esther Ghey, who is campaigning for better safeguarding around mobile phones for young people.

Vicky said:

“I’m thrilled to be joining Mark and the team at Sway PR and I cannot wait to get stuck into my new role.

“Sway manages an array of inspiring and exciting clients, and I am looking forward to delivering effective and meaningful campaigns to boost awareness and engagement across the board. 

“Coming from a journalism, communications, and digital PR background, I am excited to apply my knowledge and learn from Sway's team of experts in traditional media relations. 

“Sway creates meaningful and rewarding campaigns for some of the UKs most inspiring individuals, including Esther Ghey and Hari Budha Magar, who are so inspiring. It is a real honour and pleasure to be able to support them.”

Vicky comes from a fast-paced digital PR and content agency in Nottingham and has worked on a range of clients across B2B and B2C, delivering PR campaigns across the globe. 

She added:

“I am excited to join Sway as it expands to bring onboard new clients, and as it further develops its PR capabilities.”