Full Flavour, Full Strength Premium Lager

Bach 95, a unique, premium reduced-calorie lager, has officially launched onto the market in a bid to disrupt the low-calorie sector with a world-class tasting experience.

Founded by Sale Sharks rugby player Will Cliff, former rugby player Tom Holmes, and former rugby player and sports agent, Jesse Coulson, Bach 95 is a passion project for the trio, as they look to create a unique, great tasting product that all can enjoy.

Bach 95 finds its name origins in Sandbach, Cheshire, where both Cliff and Holmes grew up, with the 95 holding a dual meaning as both Cliff’s shirt number on the rugby pitch (nine) and Holmes (five), but also the calorie content of each Bach 95 can.

Crafted in Cheshire, Bach 95 is developed by experienced master brewers and beer consultants in the North of England, brewed using a detailed recipe, the highest quality ingredients and experienced brewing techniques to create a top-quality product.

A product that suits all dietary requirements and lifestyles, Bach 95 is crisp, light and easy-drinking. As a premium, full-strength beer with 4.2% ABV, it is also a reduced calorie lager, with just 95 Kcals per can, as well as vegan friendly and gluten-free ingredients.

The Bach 95 brewing process is a key skill that the renowned and experienced Bach 95 brewers have developed over many years, with high standards and quality control setting the brand apart from competitors.

Having already achieved rapid success in the on-trade, Bach 95 has secured a listing with New World Trading Company, with Bach 95 stocked in The Oast House in Manchester city centre and in The Botanist sites.

The New World Trading Company operates some of the country's most exciting brands in the pub and bar market, consisting of The Oast House, The Botanist, The Florist, The Smugglers Cove, The Club House and The Trading House.

Bach 95 has also secured a series of local Cheshire listings including Suburban Green Wilmslow, The Lambing Shed Knutsford and Toast Altrincham, with the aim of expanding across the UK throughout the year.

With big ambitions, Bach 95 is also courting a number of high profile distributors, with expansion plans in place to secure major nationwide supermarket listings and wholesalers.

Bach 95 co-founder Will Cliff said:

“Bach 95 has been an idea of ours for years, something which started out as a conversation between friends and now has become something which we want to throw everything at because we believe in it so much.

We’ve all been lucky enough to carve out pretty successful careers as professional rugby players - currently, or at one time or another - that said, we have always had a passion for beer. With this in mind, we decided to make a modern lager for everyone, both men and women. Still a full-strength lager, with no compromise on taste, and full in ?avour, Bach 95 has close to half the calories than most other lagers in the marketplace, and is gluten free and vegan friendly.”

Co-founder Tom Holmes said:

“We’re so proud to have made our dream become a reality, and to create a product that we not only truly believe is a premium quality lager, but is also one that fits in with all lifestyles, so no one is left out. We wanted Bach 95 to be an inclusive experience that all can enjoy.”

Co-founder Jesse Coulson added:

“We believe that Bach 95 has the potential to become a household name. This is a rigorously tested product that stands up against its competitors because we want people to have a good experience with reduced calorie lager, and that means absolutely not compromising on taste. We’ve been overwhelmed by the support and reception to Bach 95 so far, and have some big plans in place to take it nationwide.”

Bach 95 was created with the goal to produce a reduced-calorie, great tasting beer option that does not compromise on flavour or ABV.

Developed in Cheshire and brewed to the highest standards, Bach 95 is a crisp, light, full-strength and reduced-calorie beer that is easy to drink, vegan-friendly and gluten free.

Created with quality in mind, Bach 95 is a new beer that suits all lifestyles. A fun, forward-thinking brand that is focused on producing a beer of the highest premium, the company hopes to create a drink that offers an all-inclusive drinking experience.

For more information, please visit: https://bach95.com/