A leading Birmingham jeweller has won one of the most prestigious national industry awards.
Sonny’s Jewellers took home ‘Jewellery Retailer of the Year (five stores or fewer)’ at the Retail Jeweller UK Jewellery Awards 2024. With a presence in the city’s historic Jewellery Quarter since 1968, the multi-award winning independent business is formed of Sonny’s Jewellers and its sister store, JQ Diamonds, each offering a unique, high-end customer experience.
This win follows a string of industry accolades for the business, including Best Sales Team at the UK Jewellery Awards in 2021 and achieving finalist status in 2022. This year, the team claimed the title in recognition of its excellent customer service and continued innovation, including improvements to the store front, its focus on staff training and enhancements to its onsite workshop and 3D printing services.
Providing a rounded customer experience including bespoke remodelling and repairs alongside an impressive stock list of 20,000 pieces, Sonny’s expert team have established themselves and JQ Diamonds as destination jewellers for the Midlands. The business is committed to providing a unique experience to its customers that builds on the history of Birmingham’s Jewellery Quarter and stocks luxury brands such as Fabergé, Wolf and Yoko London.
It is an active participant in initiatives that raise awareness of the Jewellery Quarter as a place of excellence for local business and actively supports charitable causes that give back to the community. This includes taking part in a Dragonboat race in a team of jewellers and associated businesses to raise money for Birmingham Women’s and Children’s Hospital.
Manish Jogia, managing director at Sonny’s Jewellers, said:
“This award is a huge win for our team, and goes to show how important excellent customer service in today’s retail world. We are proud that our two stores are adding to the rich history of Birmingham’s Jewellery Quarter and aim to continue to enhance our offering to ensure every customer can find exactly what they desire. This award is just the start of some more fantastic things to come as we continue into the second half of 2024.”
Leesha Kaur, operations director at Sonny’s Jewellers, said:
“Winning our category is a fantastic boost for our team. With high online ratings, we’ve always been confident of our service and offering across our two stores, and this award is the cherry on top of an excellent start to the year.”
Sonny’s Jewellers continues to innovate with its customer offerings and has recently launched an in-store permanent jewellery and ear-piercing service.
Find out more about Sonny’s Jewellers or JQ Diamonds.