Fragrance-led home and lifestyle brand, Fabulosa, has strengthened its senior team with the appointment of Faruk Ghodawala as Third Party Supply Chain Director.
With over 25 years high-level FMCG category management experience in household and health & beauty, Faruk joins from Unitas Wholesale where he held the position of Trading Controller. Previous to this he had senior buying roles at Supreme Plc, Pricecheck, Poundstretcher and Lloyds Pharmacy.
At Fabulosa, Faruk will have responsibility for sourcing current and pioneering new products to expand Fabulosa’s already burgeoning offering, and support the brand’s continuing domination of the cleaning category, both in the UK and in international markets.
James Sharpe, Fabulosa Co-Founder & MD states:
“We have seen exponential growth since our formation five years ago, and maintaining our momentum in disrupting existing and new markets with a constant pipeline of new and innovative products is key. For this we require continual investment in our supply chain, and to this end, we are excited to welcome Faruk to Fabulosa.”
Commenting on his appointment, Faruk says:
“After working closely with Fabulosa from initial concepts and launch in a previous retailer role, I have a strong affinity with the brand and have enjoyed witnessing its tremendous journey over the last few years. There are ambitious growth plans afoot for 2025 and beyond, and I am relishing the opportunity of working with the visionary team at Fabulosa to support in delivering these.
“With its constant pipeline of disruptive fragrance-based household products, and ongoing expansion into new overseas markets, the decision to join the business was an easy one.”
Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.
Very early on, Fabulosa established itself as a fragrance brand, with its products acting as high-quality vehicles for fragrance innovation. If a product can benefit from fragrance, Fabulosa will develop and disrupt the relevant category accordingly. Fragrance innovation remains Fabulosa’s primary focus with trend/insight-led fragrance launches every season, inspired by fragrance, fashion and interior design.
Having firmly established the brand in the UK, the Fabulosa team now runs an international operation from their base in Nantwich, Cheshire. Fabulosa began building its export channel in 2021 and has since achieved significant international growth. The brand now distributes its fragranced household cleaning products across Europe, Africa, West Asia and Australia.
https://myfabulosa.co.uk/