Three UK has today announced the opening of a new stand-alone store in the Birmingham Bullring, as part of a major investment to step up support and engagement in the Birmingham region.

Prior to this opening, Three customers had been able to visit Three in the Superdrug store on the Lower Level of the Bullring. But this new investment worth hundreds of thousands of pounds sees Three triple its floor space so that it can offer the highest quality experience to its growing customer base in Birmingham.

Three’s 4G network covers 99.8% of the UK’s population and the store will be jam-packed with all the latest technology including the iPhone X, the Samsung Galaxy S9 and a range of other handsets to suit every budget.

The change in premises has seen staff numbers double to 16 as a further sign of Three’s commitment to the city where it now has three stores employing almost 50 people.

Dane Hipkin, head of retail channel development Three UK said:

“We have thousands of customers across Birmingham and this is growing every year. This new store enables us to deliver the best quality service for our customers, while also bringing new jobs to the area. We look forward to welcoming Birmingham locals to our new store in the Bullring.”

All staff at the Birmingham Bullring store have been trained to deliver Three’s Discovery programme, designed to help our customers grow their digital skills and get the most out of mobile technology.

For more information, people can find the Three Birmingham Bullring store on the Lower Level or visit www.three.co.uk for further details.