WonderDays, the UK’s leading experience gift provider, has made a monumental leap in the gifting sector, according to the latest Gifts & Gadgets Salience Index 2025 report.

With a staggering 733% increase in visibility year-on-year, WonderDays has surged 24 places to secure the 15th spot in the industry rankings, making it one of the fastest-growing brands in the market. 

A New Era for Gifting: Experiences Over Things

The report confirms what WonderDays has championed from day one—consumers are moving away from traditional presents in favour of experiences that create lasting memories. Whether it’s a thrilling supercar drive, a serene spa retreat, or an immersive fine dining adventure, the data speaks for itself.

Outpacing the Market

While the gifting industry saw an average 6% increase in overall traffic scores, WonderDays has outperformed the market by a staggering 727%—a testament to the growing appetite for unique and personalised gift experiences. 

Key Highlights from the Report:

• Ranked 4th for Traffic Score – WonderDays is now among the biggest players in the industry.  
• Overall Rank: 15th (up 24 places from last year)  
• Visibility in Dec 2024: 95,357 (vs. 11,452 in Dec 2023)  
• Year-on-Year Growth: +733% 
• Compared to Market:+727% above industry average 
• Ranked B in Traffic Score vs Authority Scores – "Hats off to these guys. They’ve built their house right and have the search marketing strategy to expand. At this point, you should be thinking about solidifying yourself as market leader.”
• Ranked 29th for Traffic Score vs Referring Domains – “High traffic scores with low referring domains likely means the site is well set up technically, with great content, but scores low on brand traffic scores. Strong potential to grow brand traffic scores with digital PR links.”
• Recognised as an Emerging Brand – 390 monthly search volume with a 129% interest trend

A Formula for Success

WonderDays strategic investment in digital growth, engaging content and customer-centric offerings has driven this phenomenal rise. With a seamless online experience, flexible booking options, and an ever-growing range of experiences, WonderDays continues to disrupt the gifting market. 

"This report validates everything we believe in—gifting is no longer just about material things. People want to gift experiences, emotions and unforgettable moments and the fact we’ve achieved a 733% growth in visibility in just one year proves that consumers are embracing this shift. This is just the beginning for WonderDays, and we’re excited to continue leading the experience gift revolution”

said CEO Matt Jones.

About WonderDays

WonderDays is the UK’s most exciting and fastest-growing experience gift provider, offering everything from hot air balloon rides and spa retreats to immersive dining experiences and adrenaline-fuelled adventures. With a mission to redefine gifting, WonderDays helps customers give the gift of unforgettable memories instead of material possessions. 

www.wonderdays.co.uk