Pixel Kicks - the Manchester-based full-service digital agency has been appointed by Camden Opticians Group to work on driving its digital marketing activities as it builds its high street presence across the UK.


The first live brief is for Camden Options Group’s recent acquisition of Joseph Hayes Opticians in Shrewsbury. Over the coming months, Camden Opticians Group will rolling out their acquisition strategy around the country and Pixel Kicks is set to be their strategic partner for all new deals. The key focus will be on website development, PPC and SEO activities.


This appointment already builds on Pixel Kicks’ extensive expertise in the optometry and audiology sectors. Other clients include, or have included, Harley Street Hearing, Binns Hearing, Lanes Hearing and Oticon.


Established in 1985, Camden Opticians Group currently operates nine clinics in London. It specialises in eye tests, contact lens fittings, the diagnoses of eye conditions, hearing care services and ear wax removal. Building on a strong presence in the capital, its focus will now be on acquiring existing clinics across the UK which have established audiology and optometry services.


Anand Morjaria - director at Camden Opticians Group – said:

“The next couple of years will be an exciting period of expansion for us so we wanted to partner with an agency that understood our sector, had first-class experience and shared our ambitions. Pixel Kicks demonstrated all three in abundance, so we knew the fit was right.”

Jamie Bray – commercial lead at Pixel Kicks – added:

“Over the past 40 years, Camden Opticians Group has built up an enviable reputation in London. This new phase of growth is a fantastic time for us to get involved and we are looking forward to helping the team promote their services, products and clinical excellence.”

Alongside this win, Pixel Kicks has also been appointed by Health Innovation Manchester (HInM) to handle a full website refresh. HInM’s vision is to be world leading in improving the lives of local people, transforming care and boosting the economy through innovation. Pixel Kicks and Health Innovation Manchester have partnered for a number of years and the project is expected to be completed in four months.