They say the best time to plant a tree was twenty years ago, and the second best time is today. SEO works in the exact same way. It’s all about starting early and watching it grow over time. So whether you’re launching a new website, rolling out a product or just trying to beat your competitors in the search rankings, the timing of your SEO strategy is crucial.
If you’re still wondering whether you should get started or not, you probably should. To figure out how to use SEO to its maximum potential, consider partnering with an SEO agency in London, as they’ll help you make the most of it.
Early is Better
SEO isn’t magic; it’s more like a slow cooker than a microwave. Search engines will need time to crawl your site, index your content, and rank it against competitors. This means that the sooner you start, the sooner you will build momentum and see results.
Starting early means that you can establish your presence, create good content and adjust your strategy as time changes. It’s like a snowball effect. You’re at the top of the hill, and as soon as you start rolling the snowball, it’ll get bigger by the time it reaches the bottom. Starting now will always be better than starting one day because SEO doesn’t wait for anyone.
Perfect Scenarios for SEO
Early is always better, but there are certain milestones in your business where starting an SEO strategy is absolutely imperative.
These include:
- Launching a New Website
A new website is like a blank canvas, and SEO helps paint the masterpiece that search engines will love. From optimising your site structure to ensuring fast loading times and mobile-friendliness, starting SEO during development sets you up for success.
- Introducing a New Product/Service
If you’re launching something new, SEO ensures that the right people know about it. By targeting specific keywords and curating your content around your new offering, you attract an audience that is actively searching for what you’re promoting.
- When Growth Has Plateaued
If the growth of your business feels stuck, then SEO can reignite visibility and engagement. Updating your content, improving your website, and optimising for new keywords will help you climb back up your rankings and attract fresh traffic.
Don’t Wait Too Long
Delaying an SEO strategy might not be the wisest move. It has consequences, and they’re not fun.
Here’s what happens if you wait too long:
- Competitors Get Ahead: The longer you wait, the harder it becomes to overtake businesses already investing in their SEO.
- Recovery Becomes Expensive: Fixing outdated websites, creating fresh content, and building authority takes more time and money when you’re catching up.
- Growth Slows Down: Without SEO, you’re missing out on one of the most effective ways to drive organic growth.
Partnering with Experts
SEO is complex and ever-changing, so having experts by your side is essential, and it can make all the difference. From keyword research to technical optimisation, an SEO agency can help you start strong and remain consistent.
The right agency will not only implement best practices but also keep your strategy flexible as Google’s algorithms evolve. Plus, they’ll save you from the dreaded SEO guesswork.
The Best Time is Now
The truth is that there’s no perfect time to start an SEO strategy, but starting sooner always gives you leverage. Whether you’re a brand-new business or an established company looking to grow, the best time to plant your seed is right now. So don’t wait for another day.
https://thegoodmarketer.co.uk/what-we-do/search-engine-optimisation/